Terms

You're welcome to read, share, and quote anything on this site with attribution. The writing, design, logo, and framework materials are ours, so please don't republish them wholesale as your own work.

Don't use the site in ways that break the law, interfere with its operation, or attempt to access parts of it that aren't public.

The articles, the framework, and the capability pages describe how we think about marketing generally. They're written to be useful, but they aren't specific advice about your situation, and reading them doesn't create a client relationship.

Advice specific to your business is what an engagement is for, and it starts with a conversation where we actually learn what your business does.

If we work together, that relationship is covered by the engagement agreement we both sign — scope, timing, fees, ownership of what we produce, and how either side can end it. Nothing on this page overrides that document, and if the two ever disagreed, the agreement wins.

We keep this site accurate and current to the best of our ability, but we don't guarantee it's free of errors or always available. Links to other sites are provided because they're useful; we're not responsible for what's on them.

Questions about any of this go to [email protected]. These terms are governed by the laws of the State of North Carolina.